What’s “Multi” Waffle？
“Multi” has meaning.
“Multi” has meaning.
The waffle series has been steadily winning the hearts of fans since its introduction in 2020, and has established a firm position as a standard item with a particularly high repeat rate among narifuri's item lineup.
Then, why is it so popular? The main reason is, as the name “Multi” implies, the overwhelmingly wide range of wearing situations.
There are plenty of highly versatile garments in the world, but there are not many that can be worn by any user or in any situation as well as “Multi-waffle”.
What is the appeal of Multi Waffle, according to the designers and PR people?
| PR: Masahiro Ogata | Product Manager: Naoki Magari |
| After working as a sales representative at a select store, he was exposed to the piste bike culture, which opened his eyes to the fascination of bicycles, and after joining narifuri, he worked as a store manager at the Ebisu and Sendagaya stores, and is currently in charge of PR. | After working on planning for a sports brand, he was involved in a wide range of activities at an OEM manufacturer, from brand establishment and production to sales, before returning to the company in 2009. Always keeping real clothes in mind, he is currently in charge of product planning for narifuri. |
| PR: Masahiro Ogata | Product Manager: Naoki Magari |
| After working as a sales representative at a select store, he was exposed to the piste bike culture, which opened his eyes to the fascination of bicycles, and after joining narifuri, he worked as a store manager at the Ebisu and Sendagaya stores, and is currently in charge of PR. | After working on planning for a sports brand, he was involved in a wide range of activities at an OEM manufacturer, from brand establishment and production to sales, before returning to the company in 2009. Always keeping real clothes in mind, he is currently in charge of product planning for narifuri. |
This season marks the fifth year since the waffle series was launched. Since the first generation, the series has undergone various updates, and the product name will be changed from Multi-Tech Waffle to “Multi-Waffle” starting from the 2025SS. What is the true meaning of this change?
The current model is the third generation, with the specifications having been changed little by little since the first and second generations. The previous generation was also a highly versatile product, but this time the silhouette and details have evolved with further fine-tuning. The waffle fabric is made of a high-tech yarn mix of SOLOTEX® and DELTAPEAK® developed by Teijin Frontier, a fiber research and development company.
Thanks to our encounter with this yarn, the most important point is that it is softer than the first model and can produce the right amount of volume. It is lightweight, pleasant to the touch, and dries quickly. It is lightweight, pleasant to the touch, dries quickly, and yet has a moderately elegant and relaxed feel. It can be worn as both street wear and innerwear, making it an ideal multi-purpose garment.
This is such an easy-to-use garment, but from this season we are taking the name “tech” out of it and developing it as “multi waffle. When the name “tech” is attached to a garment, the image of functionality is inevitable. Of course it has excellent functions, but we decided to update the product name in the hope that people will incorporate it more into their daily lives.
From left to right: first generation, second generation, and current models. Although the appearance has not changed much, the MULTI-WAFFLE has been constantly evolving through repeated trial and error, with detailed specifications and fabrics brushed up.
From left to right: first generation, second generation, and current models. Although the appearance has not changed much, the MULTI-WAFFLE has been constantly evolving through repeated trial and error, with detailed specifications and fabrics brushed up.
