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サイクリストに新たな価値観を

narifuri combines a function that assumes riding a bicycle and a design that blends into the city.
It started as a fashion brand in 2007.
Our mission is to enrich your lifestyle with fashion + bicycle.
By treating bicycles not as a sport, but as a tool that enriches everyday life,
We will propose a new sense of value to the bicycle life that will develop better from now on.

Basic

It is a product that represents narifuri. Standard products are constantly being updated, and by continuing to evolve, they become high-quality clothes that will be loved for many years to come. Please enjoy the moving experience you get every time you put your sleeves on and pedal.

Collaboration

Collaboration with various partners is indispensable to create a lifestyle that has not yet been seen. A new option for cyclists created with highly specialized brands.

Charifuri

Narifuri's bicycle division is committed to sharing the joy of bicycles with a sincere approach to street riding, a genre that is rooted in everyday life but where style is important. We specialize in sports bike repair, maintenance, and customization.

サステナビリティ SUSTAINABILITY

私たちnarifuriは”fashion+bicycle”をコンセプトに掲げるブランドとして
自転車でライフスタイルを豊かにすることをミッションとしています。
しかしそのミッションの過程では自らの心と身体を健やかにするだけではなく、
その影に抱える問題とも向き合わなければなりません。
narifuri はファッション業界に関わる1つのブランドとして環境問題に向き合い、
同時にコンセプトにもある bicycle/自転車 という側面から
サイクリングによるカーボンニュートラルな社会の実現を促進する使命があると考えています。
持続可能な未来へ向けたnarifuriの取り組みについてご覧ください。

店舗情報

Directly managed narifuri store with a lineup of fashion and bicycle items that can be enjoyed in a wide range of ways, from city riding to gravel.
You can pick up your favorite products.